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Beauty from Ash’s Products

Beauty from Ash’s Products
Meet the 12yo helping children in Laos learn to read

If you haven’t heard of Ash and her business Beauty from Ash’s Products before, you are going to love this story.

Ash was the catalyst for starting Maker Kids Club – but more on that later. First, here’s the story of how she became an internet sensation with over 700,000 video views.


When Ash won $1,000 at the cricket (no, she wasn’t gambling – she was enthusiastically waving a Weetbix sign), her initial idea was to donate the money to a cause her mother supports: stopping sex trafficking.

Her mum, Ezer Eve, suggested she might like to find a cause that she could relate to more closely to support. Being a total bookworm, she found Big Brother Mouse, a charity that converts books into the Laos language so children in Laos can learn to read.

Then she asked herself a question that demonstrates why she’s become such a successful business person at such a young age:

“How can I use this money to make more money, so I can give more to Big Brother Mouse?”

This planted the seed that grew into Beauty from Ash’s Products.


Ash had been making lip balm for her family from olive oil and beeswax. Recognising the desire for natural beauty products, she took her $1,000 winnings and ordered 1,000 tins to package her lip balm. Ash got 50 women at her local church to test a variety of scents, settled on four lines (lemongrass, tangerine, peppermint and unscented), enlisted Spoonbill Olive Oil and House of Honey to provide the ingredients and made a bunch of lip balm.

Then she set about selling it.

Turns out this lip balm is fabulous. Her launch also coincided with a competition being run on local radio for ‘kidpreneurs’, and of course Ash became one of the champions of that competition, with Carmen from 96FM supporting her.


A conversation with Ash quickly reveals a wit and eloquence beyond her years, which makes her perfect for television and radio. Having appeared on Channel 7 News and Today Tonight has resulted in fabulous exposure and interstate orders via her Etsy store, but she’s still the pre-teen we all know and love.

And just in case you’re thinking she’s superhuman: she’s not. Ash is just like most girls her age I’ve met. She is occasionally moody and begrudging of the need to do work. She is tired at the end of the school week and sometimes simply doesn’t want to go to a market. In fact, she’s just reached the point where she’s decided to wrap up the business.

Even superhumans needs a break occasionally 🙂


Ash is the reason Maker Kids Club exists.

Her mum Ezer Eve was one of my first customers for the Money School online course. Upon learning I’d written a book, Kat invited me to Ash’s book club to meet the other kids who has also read the book.

It was during that process that I learned about Ash’s business plans and that ‘kidpreneurism’ is contagious: when I went to the book club meeting, every single child there also wanted to start a business!

So with the support of local business Mi Casa Property Boutique I held a book launch (six years after publishing – better late than never) and hosted six kidpreneur businesses at what turned out to be the first Showcase of many.

It was when Ash’s mum put a call out on social media for business plan help that I had an inkling that more support was needed for these kidpreneurs. When I helped Ash with her business plan two months after launch and she told me she had $3.5k in the bank already, I realised the need was urgent.

I also saw firsthand how powerful the act of running a business was in turning financial literacy (the theory) into financial capability (the actions).

Eight months later, we have an online course used by Year 6 classes in schools and by private members all over Australia – and even in the USA! There’s a complete curriculum, opportunities to list in our business directory and market spots for those wanting them.

All because a 10-year-old girl asked herself: how can I turn this $1,000 into something that keeps on giving?

Thank you Ash. You’ve been the first snowflake in the snowball that The Kidpreneur Revolution is becoming, and I’m grateful to have you as a founding member of Maker Kids Club.

Meet a Kidpreneur: Ash of Beauty from Ash's Products

WANT TO MEET A KIDPRENEUR? | Ash is 11 years old and has been running her own business Beauty From Ash's Products for seven months. This interview with Ash (and her mum, the delightful Ezer Eve, sitting beside her) was recorded at a market in May where Ash was selling her divine lip balm. Ash has sold around 800 lip balms so far. That's $8,000 gross revenue, and it's enabled her to donate $1,300 to Big Brother Mouse charity to convert a book into the Laotian language so Laos kids can learn to read. All from an initial $1,000 investment that came from Ash winning a competition at the cricket. We're all inspired by Ash and her mum, we hope you are too :)If you'd like to learn more about being a #kidpreneur, head to to check out our free video series.

Posted by Maker Kids Club on Sunday, June 4, 2017

Love from our kidpreneur parents

“My son Jacob has just attended his second kidpreneur market organised by Lacey at Makers Kids.

His first one was a bit of trial and error, but he learned a lot about business and what works and what doesn’t. He is only 8 years old, so this was a steep learning curve.

After his markets and with some guidance from Lacey and us, he invested some of his earnings back into his gardening business and started to create some more products. I think he made $58 and was very happy with this.

Last week, we went to the Makers Markets in Mandurah with some improved products and it was all a lot let stressful and more exciting the second time around.

He sold 95% of his plants and went home with a profit of $148 which absolutely made his day. He has learned so much from this process and has banked all of his profit with the intent of investing a portion back into the business.

Cannot say enough about what a inspirational program Lacey runs and what a big difference it can make in kids lives.

Kylie - Mum of Jake, 8 years old

"My 11 year old daughter Ashleya is a member of Maker Kids Club and sells her own homemade natural lip balm. Ashleya attended one of the markets organised by Lacey from Maker Kids Club and it was an amazing experience. It was a safe, friendly and welcoming environment for the kids to sell their wares. Ashleya made a couple of hundred dollars from it!

She also learned about presentation, using testers so potential customers could try the lip balm before they bought it, and learned about money. She donated 20% of her earnings to a charity and banked the rest of it.

This has opened up an incredible opportunity for my child that wouldn’t be possible without the support of Maker Kids Club. Ashleya will continue to donate 20% of her earnings until she reaches her goal of raising $1300 for Big Brother Mouse who publish books for Laotian kids so they can learn to read.

The online support from Maker Kids Club has been fantastic and I hope we can attend more kidpreneur friendly markets in future!"

Kat - Mum of David, 9, and Sophie, 6

Maker Kids Club has inspired my children to use their imagination and be creative as well as understand the process of starting their own small business.

With many co-curricular activities, the online videos allow the children to watch and learn in their own time. By funding the markets, the children can experience the whole process of designing, producing and selling their product, without having to worry about the cost of the market.

Such a great opportunity for Kidpreneurs.”

Megs - Mum of David, 9, and Sophie, 6

“My daughter Emma has always wanted to have her own business, with the tools that Lacey and Fran provided with the Maker Kids Club she has been able to turn her idea into a reality and learn really essential life and business skills.

Her confidence in speaking to people, calculating change and sharing story shows how positive the effect of being members and having that support really is, all at the age of 7!

Tennille - Mum of Emma, 7

“The Mosey on Magic dynamic duo of older brother Riley (10) and little sister Georgia (9) absolutely love being kidpreneurs.

My wife and I have seen a huge boost in our kids confidence, particularly our daughter Georgia who has gone from a very shy and introverted little girl to a confident young lady who is becoming very adept at dealing with her customers. We have no doubt this is due to the Maker Kids Club and the amazing opportunities they have given our children. It’s been incredible to watch these little people of ours grow and blossom under Lacey and Fran’s incredible assistance.

Mel and I are bursting with pride – we simply had no idea Riley and Georgia would create such a wonderful business. It has helped them become closer as brother and sister and also brought the entire family together as we all pitch in to help out.

I am the P&C President of my children’s school and also on the Executive of the West Australian Council for State Schools Organisation (WACSSO) and I have long been advocating for children to learn real world life skills, particularly around financial literacy. I love that I can help my child develop skills that will genuinely be useful to them in the real world and would love to see more kids get that opportunity.

We love being members of Maker Kids Club. The work Lacey and Fran have put in to the education and development of the kids is truly inspirational and the amount of work that must go into coordinating the markets is amazing.

We simply could not recommend highly enough the Maker Kids Club, we honestly believe this is life changing work they are doing in setting children up on a path to financial freedom."

Scott - Dad of Riley, 10, and Georgia, 9

“My daughter has been doing the Maker Kids online video course to build on her understanding of business and financial literacy. The course is well set up and the concepts easy to understand. I believe this is a vital learning area for all ages and something that is often missing in the school curriculum. The Maker Kids program would benefit any school or learning group that want to give their children real-life skills and confidence to have a go.

The markets that have been hosted by Maker Kids are an important feature of the program and have been fantastic as a safe environment that gives the children outlets to actually sell their products. We have attended 2 markets and seen the excitement of the children on all the stalls as they get to set up their displays and interact with customers. Direct sales experience and money handling skills is again an important learning experience and I have been grateful that Maker Kids has provided these opportunities for my daughter. “

Kathy - Mum of Sofia, 13 years old

Parents of Kidpreneurs - Kat, mum of Ash

How do parents feel about their kids running businesses? We are deeply curious about this at Maker Kids, so we ask the parents we meet regularly. As many of you know, Ash of Beauty From Ash's Products is one of our most successful kidpreneurs. In this video, we asked her mum, the marvellous Ezer Eve, what it's like. Hope you enjoy it 🙂

Posted by Maker Kids Club on Monday, June 26, 2017
Parents of Kidpreneurs - What's it like?

ONE FOR THE PARENTS | If you've wondered what it's like to have a kidpreneur in your home, here are thoughts from four of our kidpreneur parents on the good AND the bad parts of the experience. Thank you parents for your candid thoughts, and thank you kidpreneurs for being so kind as to lend us your folks!With Little bursts of Happiness, ILOOMinate Perth, Emma's Soda Stand and Mosey On Magic.

Posted by Maker Kids Club on Monday, July 17, 2017