Little Bursts of Happiness
Little Bursts of Happiness
Meet the 11yo helping kids build a positive mindset
Stella started her business in 2016 after hearing about the chance to have a stall at our very first Kidpreneur Showcase.
When her mum, Mel, mentioned the event, Stella’s first instinct was to make cupcakes. After some thought, she decided she’d rather do something to inspire people her own age to make positive changes in her life – and that’s just what Stella has done.
See, Stella was having a rough year in 2016. She was anxious and moody, and couldn’t seem to get out her funk. Wanting to help her daughter, Mel wrote a page of affirmations for her to read. It was no work of art – the page was handwritten, with mistakes crossed out all over the place. Mel was quietly hopeful when she would hear Stella reading the page aloud to herself in the morning.
Over the course of a few weeks, Stella’s moods began to change. She became more positive, and her anxiety reduced. It changed the feeling in the entire house. Mel says the change was like a 180 degree turn.
Realising the huge impact this has had on her life, Stella wanted to help other kids going through a rough time, and she combined that with launching a business: Little Bursts of Happiness was born.
TESTING HER IDEAS
Stella decided to create two products for her launch: packs of 31 affirmations printed on small, square cards, and a printed poster with the affirmations Mel had written for her. She downloaded an app for $2.99 to create the images, using a background she made herself with a toothbrush and some colourful paint.
The cards sold like hotcakes. She knew she was onto a business idea that could be successful.
Stella had added a gratitude journal to her personal practice, so she decided to add those to her offerings at the next Kidpreneur Showcase on 30 April. They were a genuine ‘Minimum Viable Product’ – some journals she’d bought in the stationery section of a shop and added printed instructions to. These also sold well.
Wanting to create a more colourful look, Stella rebranded by painting a logo, then having business cards, ‘About Me’ cards and the updated gratitude journals printed professionally.
Stella has also experimented with her pricing. Realising it frustrated customers to have to find $2 coins to buy the journals and card packs for $12 each, she rounded up to $15 and added a package deal to get both items plus a ‘My Mummy’s Affirmations’ poster for $25. These too sold brilliantly.
RUNNING A REAL BUSINESS
Stella’s products have been at every market we’ve had since that first one in November 2016 (eight in total). So has she with one exception – she organised her wonderful friend Maddie to cover for her at the recent Perth CBD Night Market). At each market she sells between $50 and $260 of products
Her products are stocked at the Fremantle Markets (see the Collab store) and Mel has included Stella’s cards in her business’ online store.
She regularly receives feedback from children who have been gifted her cards or journals, telling her about the positive impact it’s made on their lives.
She has achieved more in 14 months than many small business owners achieve in the life of their business, and she’s just 11 years old.
We are thrilled to have her as a member of Maker Kids Club, and we can’t wait to see what she gets up to next!
Love from our teachers
"The program brought small business and financial management to the forefront of our students minds. It really opened their eyes to the ‘real world’ and that money does not just magically appear. It put things into perspective and their initiatives displayed at the Market stall day really showed the learning they gained from the program.
The Year 5 students are already talking about it!"
Melanie Buller, Principal SHHP 2019
"I was absolutely blown away by how successful the night was. The students did an amazing job and I am so proud of them. I haven’t done the final count, but I won’t be surprised if between them they have raised over $2000 in profit! And it’s not over! I have a meeting with our P&F representatives tomorrow to see if we can support them with their Christmas stall."
Suzie Alexander, Cannon Hill Anglican College 2019