The Wood Whisperer
The Wood Whisperer
Look and listen to learn.
Listen up budding business owners! Here is the perfect of example of how important market research can be, and how listening to your customers will make or break you.
11 year old Zane discovered MKC through his book club and decided to give it a go. Inspired by a product called “Mod Podge” which enables images to be transferred onto wood, he decided to have a go at creating a product similar to a baby photo his mum had kept. It was an image transferred onto a decorative piece of timber, which had become a treasured family ornament.
Zane decided to go with a Christmas theme for the November market. He created Christmas ornaments and tree decorations. His little sister, who was also keen to get in on the action, made little Christmas gift tags to compliment Zane’s products and sold them as a deal – 5 for .50c.
UNFORTUNATELY, THE MARKET WAS A FAILURE.
The items weren’t unique (there were several of the same) and the pricing was unrealistic at $5 per piece. Only two items were sold, and Zane’s confidence and feelings were hurt.
He chatted with Lacey and reflected on the product he was offering, pricing, presentation, and the delivery of his customer service. He listened to Lacey’s feedback and was surprised to learn she had been paying particular attention to the chatter of people who visited his stall. Lacey noticed they had been enquiring about the display item (the baby photo his mum had bought along) and were excited by its uniqueness.
HE WENT AWAY AND THOUGHT ABOUT IT.
Zane lives on a bush block in Bullsbrook with unlimited access to suitable pieces of wood. He decided to give it another go and now takes orders for custom-made timber mounted photos.
Lessons learned, knowledge applied ……
Meet a Kidpreneur: Ash of Beauty from Ash's Products
WANT TO MEET A KIDPRENEUR? | Ash is 11 years old and has been running her own business Beauty From Ash's Products for seven months. This interview with Ash (and her mum, the delightful Ezer Eve, sitting beside her) was recorded at a market in May where Ash was selling her divine lip balm. Ash has sold around 800 lip balms so far. That's $8,000 gross revenue, and it's enabled her to donate $1,300 to Big Brother Mouse charity to convert a book into the Laotian language so Laos kids can learn to read. All from an initial $1,000 investment that came from Ash winning a competition at the cricket. We're all inspired by Ash and her mum, we hope you are too :)If you'd like to learn more about being a #kidpreneur, head to https://makerkids.club/test-idea/ to check out our free video series.Posted by Maker Kids Club on Sunday, June 4, 2017
Love from our kidpreneur parents
“My son Jacob has just attended his second kidpreneur market organised by Lacey at Makers Kids.
His first one was a bit of trial and error, but he learned a lot about business and what works and what doesn’t. He is only 8 years old, so this was a steep learning curve.
After his markets and with some guidance from Lacey and us, he invested some of his earnings back into his gardening business and started to create some more products. I think he made $58 and was very happy with this.
Last week, we went to the Makers Markets in Mandurah with some improved products and it was all a lot let stressful and more exciting the second time around.
He sold 95% of his plants and went home with a profit of $148 which absolutely made his day. He has learned so much from this process and has banked all of his profit with the intent of investing a portion back into the business.
Cannot say enough about what a inspirational program Lacey runs and what a big difference it can make in kids lives.”
"My 11 year old daughter Ashleya is a member of Maker Kids Club and sells her own homemade natural lip balm. Ashleya attended one of the markets organised by Lacey from Maker Kids Club and it was an amazing experience. It was a safe, friendly and welcoming environment for the kids to sell their wares. Ashleya made a couple of hundred dollars from it!
She also learned about presentation, using testers so potential customers could try the lip balm before they bought it, and learned about money. She donated 20% of her earnings to a charity and banked the rest of it.
This has opened up an incredible opportunity for my child that wouldn’t be possible without the support of Maker Kids Club. Ashleya will continue to donate 20% of her earnings until she reaches her goal of raising $1300 for Big Brother Mouse who publish books for Laotian kids so they can learn to read.
The online support from Maker Kids Club has been fantastic and I hope we can attend more kidpreneur friendly markets in future!"
“Maker Kids Club has inspired my children to use their imagination and be creative as well as understand the process of starting their own small business.
With many co-curricular activities, the online videos allow the children to watch and learn in their own time. By funding the markets, the children can experience the whole process of designing, producing and selling their product, without having to worry about the cost of the market.
Such a great opportunity for Kidpreneurs.”
“My daughter Emma has always wanted to have her own business, with the tools that Lacey and Fran provided with the Maker Kids Club she has been able to turn her idea into a reality and learn really essential life and business skills.
Her confidence in speaking to people, calculating change and sharing story shows how positive the effect of being members and having that support really is, all at the age of 7!”
“The Mosey on Magic dynamic duo of older brother Riley (10) and little sister Georgia (9) absolutely love being kidpreneurs.
My wife and I have seen a huge boost in our kids confidence, particularly our daughter Georgia who has gone from a very shy and introverted little girl to a confident young lady who is becoming very adept at dealing with her customers. We have no doubt this is due to the Maker Kids Club and the amazing opportunities they have given our children. It’s been incredible to watch these little people of ours grow and blossom under Lacey and Fran’s incredible assistance.
Mel and I are bursting with pride – we simply had no idea Riley and Georgia would create such a wonderful business. It has helped them become closer as brother and sister and also brought the entire family together as we all pitch in to help out.
I am the P&C President of my children’s school and also on the Executive of the West Australian Council for State Schools Organisation (WACSSO) and I have long been advocating for children to learn real world life skills, particularly around financial literacy. I love that I can help my child develop skills that will genuinely be useful to them in the real world and would love to see more kids get that opportunity.
We love being members of Maker Kids Club. The work Lacey and Fran have put in to the education and development of the kids is truly inspirational and the amount of work that must go into coordinating the markets is amazing.
We simply could not recommend highly enough the Maker Kids Club, we honestly believe this is life changing work they are doing in setting children up on a path to financial freedom."
“My daughter has been doing the Maker Kids online video course to build on her understanding of business and financial literacy. The course is well set up and the concepts easy to understand. I believe this is a vital learning area for all ages and something that is often missing in the school curriculum. The Maker Kids program would benefit any school or learning group that want to give their children real-life skills and confidence to have a go.
The markets that have been hosted by Maker Kids are an important feature of the program and have been fantastic as a safe environment that gives the children outlets to actually sell their products. We have attended 2 markets and seen the excitement of the children on all the stalls as they get to set up their displays and interact with customers. Direct sales experience and money handling skills is again an important learning experience and I have been grateful that Maker Kids has provided these opportunities for my daughter. “
Parents of Kidpreneurs - Kat, mum of Ash
How do parents feel about their kids running businesses? We are deeply curious about this at Maker Kids, so we ask the parents we meet regularly. As many of you know, Ash of Beauty From Ash's Products is one of our most successful kidpreneurs. In this video, we asked her mum, the marvellous Ezer Eve, what it's like. Hope you enjoy it 🙂Posted by Maker Kids Club on Monday, June 26, 2017
Parents of Kidpreneurs - What's it like?
ONE FOR THE PARENTS | If you've wondered what it's like to have a kidpreneur in your home, here are thoughts from four of our kidpreneur parents on the good AND the bad parts of the experience. Thank you parents for your candid thoughts, and thank you kidpreneurs for being so kind as to lend us your folks!With Little bursts of Happiness, ILOOMinate Perth, Emma's Soda Stand and Mosey On Magic.Posted by Maker Kids Club on Monday, July 17, 2017